MRUTYUNJAYA BEHERA
Co-Founder & COO @ Foundr-G | Ex-Jindal Steel & Power Ltd. | Ex-Aditya Birla Fashion & Retail Ltd. | Ex-Axis Bank Ltd. | Ex-BigBasket | Ex-PepsiCo | Ex-Concentrix | Deal Dynamo | Opportunity Architect | Growth Hacker
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India's Fastest Growing Gen-Z Startup Community
I am a Startup Consultant & Business Strategist with a strong background in entrepreneurship, business advisory, Fractional CFO, and corporate consulting. As the Founder of Foundr-G, I am on a mission to build a thriving Startup Ecosystem in Odisha, guiding students and professionals to turn their innovative ideas into successful ventures. With hands-on experience across multiple industries, I specialize in Startup Ideation, Business Growth Strategies, Pitch Deck Creation, and Strategic Planning. My deep understanding of business models, funding strategies, market validation, and CFO services allows me to mentor aspiring entrepreneurs in building scalable and sustainable startups.
Key Achievements & Credentials
Operational Excellence: Successfully managed warehouse operations at Aditya Birla Fashion & Retail Ltd., ensuring smooth supply chain performance, inventory accuracy, and adherence to KPIs — reducing shrinkage and improving compliance standards.
Sales & Market Impact: At PepsiCo (Varun Beverages Pvt. Ltd.), played a critical role in stock management, market expansion, and new product placement, directly contributing to improved sales performance and market penetration.
Data-Driven Decision Making: Conducted detailed business analysis (WTD, MTD, VTAG, category reports) to optimize performance and align operations with business goals.
Cross-Functional Leadership: Worked closely with logistics teams, vendors, and transport partners to ensure on-time dispatch, inventory clearance, and cost efficiency.
Audit & Compliance Champion: Led multiple cross-audits and self-audits to enforce process compliance, risk management, and operational safety, earning recognition for discipline and accountability.
Customer-Centric Focus: Ensured high standards of customer satisfaction by streamlining service operations and supporting omni-channel businesses.
Hands-On Startup Exposure: During his internship at Jindal Steel & Power Ltd., he gained early experience in marketing, inventory management, and logistics efficiency, working with branded product lines and optimizing TAT for better customer experience.
Credentials & Recognition
MBA (Supply Chain & Operations) – with focus on logistics optimization, operations strategy, and customer service excellence.
SAP & ERP Specialist – Skilled in SAP ECC-5 & ECC-6, MM/WMS modules, POS systems, and financial software like FINACLE.
Certified in Business Analysis & Reporting – Adept at transforming data into actionable insights to drive business results.
Proven Communicator & Negotiator – Demonstrated ability to close deals, resolve conflicts, and build strong collaborations across stakeholders.
Multi-Lingual Advantage – Fluent in English, Hindi, Odia, and Bengali, enabling him to connect with diverse teams, customers, and partners.
Recognized by peers as a “problem solver under pressure”, capable of adapting quickly and ensuring solutions even in complex, resource-constrained situations.
Academic Excellence & Research
MBA – Supply Chain & Management (BPUT, 2022):
Specialized in logistics, operations, and business analytics, with a focus on optimizing efficiency in large-scale supply chains. Developed a keen understanding of customer service excellence, financial planning, and operations strategy.B.Com – Accounting & Finance (Utkal University, 2019):
Built a strong foundation in financial management, taxation, and business law, equipping him to bridge the gap between numbers and decision-making in real-world business scenarios.
Mission & Vision
Mission
Mrutyunjaya’s mission is to empower entrepreneurs with practical problem-solving, resourcefulness, and collaboration. He strongly believes that in a world where startups often face challenges with limited resources, what truly matters is the ability to adapt, innovate, and execute under pressure. His role at Foundr-G is to make sure no founder feels stuck without solutions — whether it’s finding the right collaborator, structuring a deal, or fixing operational bottlenecks.
Vision
He envisions Foundr-G as a beacon for young entrepreneurs in India and beyond — a place where students transform into leaders, ideas transform into companies, and struggles transform into success stories. His long-term vision is to:
Build a community-first startup ecosystem where collaboration beats competition.
Make mentorship, funding, and resources accessible to every founder, not just a privileged few.
Position Bhubaneswar and Eastern India as a rising hub of entrepreneurship, contributing to India’s global startup movement.
Foster a generation of entrepreneurs who create businesses that are sustainable, ethical, and impactful for society.
Personal Philosophy
For him, entrepreneurship is not just about making profits — it’s about solving problems, building people, and creating lasting change. Every founder’s success fuels the mission of Foundr-G, and every failure is seen as a stepping stone towards greater resilience.
Beyond Work
Outside of his professional journey, Mrutyunjaya is known for his infectious energy and “never-give-up” spirit. Friends and colleagues often call him the “firefighter” — because whether it’s a business problem or a personal crisis, he has a natural ability to step in, calm the chaos, and find a way forward.
He thrives in environments where quick thinking and resourcefulness are key — showcasing his jugadu skills not only in business but also in everyday life. A strong believer in relationships over transactions, he is the one who brings people together, bridges differences, and makes sure that everyone feels included.
When not solving problems at Foundr-G, he enjoys networking with new people, exploring market trends, and brainstorming ideas with fellow entrepreneurs. His curiosity makes him a constant learner — from reading about emerging industries to experimenting with new tools and strategies that can help startups grow faster.
Above all, he is deeply passionate about uplifting young talent — mentoring students, guiding peers, and motivating those around him to believe in themselves even when the odds are against them.
For Mrutyunjaya, life beyond work is not separate from his mission — it is an extension of his belief that every moment, every conversation, and every connection has the power to create change.
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